Knowledge Center

Whitepapers and Infographics

At SupHerb Farms we pay attention to details. Understanding facts and trends in the food industry is what allows us to produce the highest quality IQF fresh frozen herbs, specialty vegetables & purées as well as pastes and blends inspired by global eating and dining trends. Our farm in Lodi, California serves many restaurant chains, Executive Chefs and food manufacturers that rely on us to provide the best ingredients in the United States for their food. By understanding what’s happening throughout the food industry, researching what people are eating, where they are eating and what they like and dislike, we are able to serve you even better.

Did you know?

  • Over 65% of Gen Z, Millennials and Gen X’ers prefer authentic Asian foods and flavors. (Source: Technomic Inc.)
  • Asian Cuisine interest: 61% of Millennials and 58% of Gen Xers say regional cuisines like Szechuan interest them, compared to 52% of all consumers. (Source: Technomic Inc.)
  • Over 50% of Gen Z, Millennials and Gen X’ers reported that they purchase food or beverage at a restaurant or other food service location more than once a week. (Source: Technomic Inc.)
  • Taste and flavor of food was the most important attribute for Gen Z when listing their most important attributes for a restaurant. (Source: Consumer Brand Metrics)
  • “Fresh”, “Clean” and “Natural” were the three top attributes for Gen Z when listing attributes that affect their food and beverages purchases at Restaurants or other food service locations. (Source: 2016 Generational Consumer Trend Report)
  • More than 50% of all U.S. restaurants include some type of BBQ item on the menu. (Source: Technomic Inc.)
  • Room for regional Mexican Ingredients! About half of consumers (48%) make an effort to seek out different regional Latin cuisine experiences, with the heaviest skews for consumers ages 25-34 (66%) and ages 35-44 (60%).
  • Consumers in the West are much more likely than those in all other regions to say they haven’t tried but would like to try various spicy chili pepper-based sauces and pastes. (Source: Technomic Inc.)

Take a look below at our infographics and white papers that can help shed light on the consumer dining habits in the United States.

Asian Cuisines

Asian Cuisines are some of the trendiest in the restaurant industry. Consumers are looking for bold, spicy, exotic and authentic flavors, ingredients and preparations. And they are showing interest in discovering Asian cuisines beyond what’s familiar and mainstream.

Asian Cuisines

Gen Z

The next up-and-coming generation with spending power has become the focus of Foodservice operators. Taste and flavor are most important to this group of consumers. They want better-for-you choices and are craving ethnic fare.

Gen Z

Mediterranean Cuisines

Some of today’s trendiest herbs, spices and spice blends come from Mediterranean cuisines.  The top response from consumers as to why they eat Mediterranean foods is that they are looking for something different.  Consumers are willing and eager to try unfamiliar Mediterranean dishes, ingredients or preparations beyond the proverbial Italian pasta or Greek kebab.

Mediterranean Cuisines

The Flavors of South America

Stay on trend and introduce the flavors and foods of South America to your consumers. Latin fare is on the rise. The majority of consumers are highly interested in trying the foods of Bolivia, Venezuela, Uruguay, Ecuador, Chile, Colombia, Argentina and Peru.

The Flavors of South America

Regional Mexican Cuisine

Discover the bold and traditional flavors of the many regions of Mexico.  Latin foods and beverages are specifically sought out by many consumers because they enjoy trying regional variances.  This proves that there’s room for experimenting with regional Mexican ingredients, dishes and beverages to appeal to this consumer set.

Regional Mexican Cuisine